同志們、朋友們：

Comrades and friends:

律回春漸，新元肇啟。在這辭舊迎新的時刻，我們告別了充滿挑戰(zhàn)與奮斗的2024年，踏入了滿懷希望與無限潛力的2025年。值此新春佳節(jié)，我謹(jǐn)代表凱力汽車集團(tuán)董事會，向全體員工及家屬、合作伙伴、各界朋友、各級領(lǐng)導(dǎo)致以最誠摯的節(jié)日祝福與衷心感謝！回顧2024年，凱力汽車集團(tuán)砥礪奮進(jìn)，書寫了濃墨重彩的篇章。

Spring is approaching and the new year is coming. At this time of bidding farewell to the old and welcoming the new, we bid farewell to 2024, a year full of challenges and struggles, and step into 2025, a year full of hope and unlimited potential. On the occasion of the Spring Festival, on behalf of the board of directors of Kaili Automobile Group, I would like to express my most sincere holiday wishes and heartfelt thanks to all employees and their families, partners, friends from all walks of life, and leaders at all levels! Looking back on 2024, Kaili Automobile Group has forged ahead and written a colorful chapter.

智慧工廠拔地而起

Smart Factory on the Rise

這一年，凱力專汽智慧工廠新建項目盛大啟航。項目總投資6.5億元，旨在全力打造中國專汽標(biāo)桿性燈塔工廠。凱力汽車集團(tuán)始終以“中國專汽看隨州、隨州專汽看凱力”為愿景目標(biāo)，通過實施此項目，力爭公司發(fā)展2年有起色、3年上臺階、4年成龍頭，著力將凱力汽車集團(tuán)打造成為全國一流的專汽制造標(biāo)桿企業(yè)，在服務(wù)地方經(jīng)濟(jì)社會發(fā)展中，展現(xiàn)凱力責(zé)任與使命擔(dān)當(dāng)。

This year, the new construction project of Kaili Special Automobile Smart Factory was launched. The total investment of the project is CNY 650 million, aiming to build a benchmark lighthouse factory for Chinese special trucks. Kaili Automobile Group has always taken "China Special Trucks depend on Suizhou, and Suizhou Special Trucks depend on Kaili" as its vision and goal. Through the implementation of this project, the company strives to have a good development in 2 years, step up in 3 years, and become a leader in 4 years. It strives to build Kaili Automobile Group into a first-class benchmark enterprise for special automobile manufacturing in the country, and demonstrate Kaili's responsibility and mission in serving local economic and social development.

產(chǎn)品拓展層出不窮

Unprecedented Product Expansion

這一年，集團(tuán)在產(chǎn)品創(chuàng)新領(lǐng)域成果豐碩。我們堅定新能化發(fā)展方向，推動公司全系列產(chǎn)品向新能源動力轉(zhuǎn)型，以新能化為核心，通過網(wǎng)聯(lián)化、智能化加快實現(xiàn)智慧賦能和功能提升。在消防應(yīng)急領(lǐng)域，成功取得生產(chǎn)資質(zhì)，按照特種功能化開發(fā)、特定場景化應(yīng)用的要求，推動公司由數(shù)量型、外延式，向價值型、內(nèi)涵式轉(zhuǎn)型。這些舉措極大豐富了產(chǎn)品種類、拓寬了應(yīng)用場景，實現(xiàn)了產(chǎn)品多元化的全方位突破，使集團(tuán)產(chǎn)品矩陣更加完備，為可持續(xù)發(fā)展開辟了更加廣闊的天地。

This year, the Group has achieved fruitful results in product innovation. We firmly adhere to the development direction of new energy, promote the transformation of the company's full range of products to new energy power, take new energy as the core, and accelerate the realization of intelligent empowerment and functional improvement through networking and intelligence. In the field of fire emergency, we have successfully obtained production qualifications, and in accordance with the requirements of special functional development and specific scenario applications, we have promoted the company's transformation from quantitative and extensional to value-oriented and connotation-oriented. These measures have greatly enriched the product variety, broadened the application scenarios, achieved an all-round breakthrough in product diversification, made the group's product matrix more complete, and opened up a broader world for sustainable development.

品牌拼圖有條不紊

Brand Building with Precision

這一年，凱力汽車集團(tuán)在品牌建設(shè)戰(zhàn)略上，布局精妙、穩(wěn)步前行。我們多次參加國內(nèi)外各大車展，全方位展示了集團(tuán)的產(chǎn)品與實力。子公司佰思圖、威森博格榮膺國家高新技術(shù)企業(yè)稱號，母品牌“凱力風(fēng)”商標(biāo)成功入選荊楚品牌培育工程，同時榮獲“湖北省首批知識產(chǎn)權(quán)保護(hù)工作站”、“湖北省專家工作站”，這些成果精心勾勒出集團(tuán)高品質(zhì)、高信譽的卓越品牌形象，凝聚起強大的品牌力量，為集團(tuán)長遠(yuǎn)發(fā)展筑牢了堅實壁壘，助力凱力汽車成為行業(yè)信賴與品質(zhì)鮮明的旗幟。

This year, Kaili Automobile Group has made a sophisticated layout and steady progress in its brand building strategy. We have participated in major auto shows at home and abroad many times, showing the group's products and strength in all aspects. Subsidiaries BESTU and Weisenberger were awarded the title of National High-tech Enterprises, and the parent brand "Kailifeng" trademark was successfully selected into the Jingchu Brand Cultivation Project, and was also awarded the "First Batch of Intellectual Property Protection Workstations in Hubei Province" and "Expert Workstations in Hubei Province". These achievements have carefully outlined the group's high-quality, high-reputation and excellent brand image, condensed into a strong brand force, and built a solid barrier for the group's long-term development, helping Kaili Automobile become a banner of industry trust and distinctive quality.

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Global Expansion Gains Momentum